Data On-Boarding

Data on-boarding is used to transfer data that is offline to an online system for marketing purposes. Think: Manually entering or typing in baseball scores you read from the newspaper...they all then get loaded into your LinkedIN profile. The offline data can be sourced from loyalty cards, customer relationship management systems (CRM) or purchased from other vendors. The data is then used to match any “Personally Identifiable Information” (PII) to locate the same customers online. Then the online visitors will be treated to ads and other messaging tailored right to their particular interests.

The term also refers to the general digitization of the world...like The Internet Of Things is outlining more or less every physical thing and loading it in to some computer server...somewhere, while our place and functions are all gradually replaced on the Earth. Where's Keanu and our Matrix when we need it?