Margin Creep

  

This is the guy who creeps around the perimeter of your yard, always wondering what brand of mower you're using to get your grass trimmed so neatly.

It's also the notion that profit margins tend to creep downward. That is, companies pioneer a product and have the world begging for more (think: early iPhones). There's no competition at that point, and as the company that's pioneering it is the first to reach scale economies, it has nice fat margins to fund future growth and development.

But then competition comes in and prices have to be ratcheted down a bit to compete. So everything suffers downward margin, and profit margins creep downward.

The same notion applies to overhead. Like, how many beautiful statues do you see in the lobbies of Silicon Valley startups? Yeah, between zero and none. But go to a well-heeled old company like IBM or GE or Bank of America, and wow, those corporate offices are gorgeous. You can bet that the founders of those companies were way more sensitive to profit margins than are the big fat corporate leaders of today...so their operating margins again suffer downward pressure.

And yes, margins can creep in the other direction. Think: Microsoft Windows back in the day. The company had something like 90% gross and 45% operating margins, margins which crept upward from half those numbers a decade earlier.

Related or Semi-related Video

Econ: What are Marginal Product and Dimi...8 Views

00:00

And finance Allah shmoop what are marginal product and diminishing

00:06

returns All right people when you're running a business you

00:10

invest in your inputs everything from large fixed costs like

00:15

that robot assembly unit there to labor with human beings

00:18

and or dogs In return for your inputs you get

00:22

output But how do you know if it's worth it

00:24

or not Adm Or of a given input finding the

00:28

marginal product of an input can help you answer this

00:31

excellent question Well the marginal product of an input whether

00:34

it be physical inputs or labour is the increasing output

00:37

as a result of one additional unit of that input

00:40

Okay let's make sense of this to see what we

00:43

mean Let's take a look at Black Beard who for

00:45

having a very short pirating career is nonetheless known for

00:48

being a decent manager of his crew At first Black

00:51

Beard had a small crew because his crew was small

00:54

Their rum booty was also pretty small They couldn't battle

00:57

big ships that were holding the most gold and they

00:59

could only carry so much of it even when they

01:02

won in stolen well black Beard hired another pirate which

01:05

increased their total booty from a thousand pieces of eight

01:08

to thirteen hundred pieces of eight since the booty went

01:11

from a thousand of thirteen hundred thanks to the additional

01:14

of that new employees will The marginal product of that

01:16

new hire was three hundred pieces of eight and if

01:20

he cost less than three hundred pieces of aid right

01:22

he was a bargain At least he was positive The

01:24

results of another mate in the crew were so great

01:26

that black beard decided to hire another pirate and then

01:29

another and then another Well even though the marginal product

01:32

with each new input of labor was less than last

01:34

he kept hiring more pirates Since each new pirate was

01:37

still contributing positively to Ah hire total output well with

01:42

a bigger crew they were able to take on bigger

01:43

ships increasing their total output All other inputs like their

01:48

pirate ships stayed constant It was the same ship as

01:50

the crew's size increased Well so did the amount of

01:53

booty they were scoring and who doesn't like to score

01:55

booty But the law of diminishing returns has a way

01:58

of making it rain on everyone's parade The law of

02:01

diminishing returns pops up in many places in economics including

02:04

marginal product like right here while increasing a marginal product

02:08

like labor for instance will increase total output for awhile

02:12

Eventually additional units of that input will result in a

02:15

stagnant or decreased total output Well after Black Beard's most

02:19

recent pirate higher alluding went terribly wrong There were so

02:23

many pirates on his ship that they couldn't loot effectively

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They were bumping into each other accidentally shooting each other

02:29

right in the head or worse and they were frustrated

02:32

because of it Well all of a sudden they're total

02:34

output Their booty dropped from three thousand pieces of eight

02:37

to only twenty five hundred pieces of eight Argh Yeah

02:41

that's what they said Well in Black Beard's case his

02:43

output was initially increasing as he grew his crew but

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eventually decreased because of it The last pirate he hired

02:50

had a negative marginal product of five hundred pieces of

02:53

eight Since that last additional unit of labor input caused

02:57

total output to go from three thousand pieces of eight

03:00

to twenty five hundred piece of aid or something that

03:03

was just making So what's a pyre to do Well

03:05

he could get another ship and start a franchise or

03:08

a fleet Or he could let that last pirate walk

03:11

the plank and just stick with one ship and his

03:14

given number of pirates A zit is well the more

03:16

the merrier Up to a point Ask any pirate and

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