Return On Revenue - ROR

  

Categories: Investing, Metrics

The formula: "Return" here is usually net income; it goes into the numerator. Then in the denominator? Rhymes with shmevenues.

It's like saying "net profit margin." Same thing, more or less.

Related or Semi-related Video

Finance: How does momentum work in inves...1 Views

00:00

and finance Allah shmoop How does Mo mentum work in

00:05

investment returns All right people we have mojo you know

00:11

for a moment way have your groove you invested in

00:14

I'm not here dot com A software company that completely

00:17

anonymous eyes is your presence anywhere on the grid that

00:21

is anywhere and everywhere Big brother thinks you are be

00:23

a mobile phone or e mail or chatbots Thing is

00:26

it makes you anonymous You pay cash upfront to buy

00:29

this thing and poof you're gone The company had $50,000,000

00:33

in revenues and 20,000,000 and expenses last year as word

00:35

of mouth at all It's marketing for it So it

00:37

had 30,000,000 pre tax and 20,000,000 after tax in earnings

00:40

and traded at 20 times earnings for a $400,000,000 valuation

00:44

at its AIPO But then suddenly it got sued by

00:47

the U S And by Chinese governments to disclose the

00:50

whereabouts of Carmen Sandiego Yeah you knew she couldn't hide

00:54

forever But the company declined open its server and big

00:57

fuss ensued Lawyer bills were big but the press for

01:00

the company was free and fantastic and far reaching Many

01:04

cynics thought you paid off the government to sue you

01:07

just for all the free press it would garner So

01:10

the next quarter when the company was supposed to print

01:12

18 cents a share in earnings it actually printed 23

01:16

cents And you note that on its balance sheet it's

01:18

deferred revenues line balloon from 17,000,000 tough 43,000,000 meaning that

01:23

a ton of new sign ups came to the companies

01:26

seeking to you know anonymous eyes themselves So now what

01:29

do you do is an investor The stock has been

01:32

trading around 20 bucks a share with 20,000,000 shares outstanding

01:35

but now all of a sudden it's $32 a share

01:38

The first print after the quarter is announced and you're

01:41

thinking Damn I missed it But have you this mist

01:45

it Resignation is an extremely common mistake among new or

01:49

non professional investors or professional investors who are just not

01:52

very good They don't look at the underlying fundamentals and

01:55

the earnings momentum behind the stock So a pro a

01:58

good one would ask a few questions like Is this

02:01

market saturated like the price to anonymous eyes yourself for

02:05

100 bucks a year so with say $50,000,000 in trailing

02:08

revenues That would mean that 500,000 people have signed up

02:11

to anonymous themselves Don't you think the world market is

02:14

something closer to 100,000,000 people who'd anonymous eyes and then

02:18

maybe you know 100 bucks each Right That's a world

02:21

market of something like $10,000,000,000 And if I'm not here

02:25

dot com own say 30% of that world market Well

02:28

they'd be $3,000,000,000 in revenues and enormous profits So it's

02:32

not like they've already dominated an early tiny market Right

02:36

There are 7,000,000,000 people on this planet and you're assuming

02:39

100,000,000 or 100 over 7000 there Whatever that percentages Yeah

02:44

that would be the market Okay next question How good

02:48

is this business Well to run it It's almost entirely

02:51

about automating a software process that works with phone companies

02:54

and cable companies and anyone else who provides Internet access

02:57

to the masses along with a small army of lawyers

02:59

who send a cease and desist letters toe websites and

03:02

a few other masking app things that company updates every

03:05

now and then Well in return for that identity masking

03:08

of I P address and phone trails while the company

03:11

collects 100 bucks their marginal additional cost on that 100

03:15

very little Maybe a few dollars like the 501,000 customer

03:21

cost the company like three bucks to manage and they

03:23

collect a year's anonima izing cash up front right to

03:27

get paid first Then they anonymized you for a year

03:30

afterwards and most people who buy one year by a

03:33

second and third and fourth And so on the moment

03:35

they don't continue to spend well they lose their anonymity

03:39

and I'm not here dot com is actually evil enough

03:41

so that they put out a mini press release on

03:43

everyone who has Dia Na Nim ized with them so

03:46

that they are well highly incentivized to continue renewing for

03:22

100 bucks a year So then you return to the

03:52

earnings mo mentum story The company just printed 23 cents

03:54

a share and fully tax earnings It was a big

03:57

earnings beat with big things clearly going on with its

04:00

balance sheet The stock's at 32 bucks a share now

04:02

with 20,000,000 shares outstanding giving it evaluation of well just

04:06

over 600,000,000 and anonymous izing is fast becoming a thing

04:10

in America and around the world and I'm not here

04:12

is ideally poised to take advantage of this mega trend

04:16

Could the company have 1,000,000 subscribers paying 100 bucks a

04:18

year this coming year Worldwide absolutely couldn't have 9,000,000 shore

04:24

easily It's not like we're going to run out of

04:25

people So suppose that had 4,000,000 paying 100 bucks And

04:29

this is a total guess because well you have little

04:32

window into the world other than to note that tons

04:34

of partners are voluntarily linking to their website now presumably

04:38

getting commissions for the sale of that $100 anonymous izing

04:41

year And while you can kind of track that number

04:43

if you spend the time so you're thinking well some

04:46

affiliate gets $20 for getting $100 sale for the company

04:50

so they only keep 80 instead of 100 But their

04:53

marginal cost like five bucks or three about something like

04:55

that So yeah that makes sense logically So if the

04:58

company had 2,000,000 paying $100 a year the company would

05:01

be printing $200,000,000 in revenues likely with only marginally more

05:06

costs than the 20,000,000 in operating costs And then well

05:09

then you had in taxes right like there's affiliate fees

05:11

and so on that they'd have to pay So maybe

05:13

the company as ah no $50,000,000 in operating expenses or

05:17

objects to then be taxed on 150,000,000 of operating profit

05:21

to the tune of say 40,000,000 to then have 110,000,000

05:24

in earnings Is that a reasonable estimate Sure given the

05:28

huge amount of press and chaos going on all over

05:30

the world with governments terrified of anonymous citizens and citizens

05:34

loving the freedom of being anonymous Sure 2,000,000 feels easily

05:38

doable this year And if company does these numbers well

05:41

then on 20,000,000 shares outstanding with 110,000,000 in earnings they'd

05:44

be printing something closer to five bucks a share in

05:48

earnings fully tax unlevel earnings and in the process they'll

05:52

have generated over $100,000,000 in cash on their balance sheet

05:55

And with this kind of spectacular growth the company should

05:58

trade at a vastly higher multiple than 20 gones earnings

06:01

more like 30 40 50 maybe even 80 times But

06:04

even if you pick 50 times for your target multiple

06:07

on that five bucks a share in earnings and you

06:10

just ignore the fat cash stash being generated on the

06:13

balance sheet with no debt you get a price target

06:16

of something more like $250 a share in just one

06:19

year Right That's 50 times the five bucks gives you

06:22

to 50 a share Well with the stock trading at

06:25

32 bucks a share now why isn't this a screaming

06:28

mo mentum by Well lots of nervous Nellies will worry

06:32

about the government stepping in to regulate the company But

06:35

can the government regulate them Is it even possible to

06:37

d anonymous eyes in the cloud The company claims that

06:40

it expunge is all of its data And while it

06:43

may be possible Dian Ana my zing would certainly take

06:46

a lot of time And you Khun bet that the

06:48

engineers working for I'm not here are like 300 points

06:53

smarter than the engineers working for government regulators Right So

06:57

it'd take the G men in grey suits a very

06:59

very long time to do harm but yeah Big brother's

07:02

always watching So the trick is to you know pull

07:05

the wool over his eyes and lead your life anonymously

07:08

or at least a CZ anonymously as you can So 00:07:10.982 --> [endTime] good luck with that Yeah

Up Next

Finance: What is Relative Return?
10 Views

What is Relative Return? Also referred to as alpha, relative return is return on investment (most often a mutual fund or ETF) that generates relati...

Finance: What are Time-Weighted Rate Of Return and Present Value?
1 Views

What are Time-Weighted Rate Of Return and Present Value? The Time Weighted Rate of Return is a calculation for the compounded growth rate within an...

Finance: What Is a Real Return?
67 Views

What is real return? Real return is the actual return made from an investment after inflation is factored in. Return is expressed as a percentage c...

Find other enlightening terms in Shmoop Finance Genius Bar(f)