Reverse Fulfillment
Categories: Company Management
What you feel an hour after eating Chinese food.
Also, a fancy word for what you do when you return something.
Let's take a look at regular fulfillment first. That term applies when a company fills an order. You order 50 silk pillows for your guest room (which you are decorating in a "Persian Empire" style). The manufacturer receives the order, puts 50 pillows into a box, and ships them to you. That process describes fulfillment.
Reverse fulfillment goes the other way. It's how you return items to the manufacturer.
By the time your pillows arrive, you've decided against the Persian Empire theme. You're going with "Quaker Meeting House." Now you just want hard wooden benches. So you ship the 50 silk pillows back to the manufacturer. Reverse fulfillment.
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Finance: What is Distribution?14 Views
finance a la shmoop. what is distribution? alright ,you've made this awesome movie
guaranteed to make audiences laugh and cry and vomit yep in the same scene too. [woman turns green]
sorry it's hard to do Steven Spielberg to do that but well anyway you know all
the things teenagers want when they go to the movies, aside from you know making
out in the back row just below the projection, that's where nobody can see.
so you knock on the door of AMC ,10th century then sci-fi or the sci-fi
channel then Fox then Hulu theater. you know that. one with a combo of arrogance
and ignorance and a whole lot of bravado you then show that in your film, and they [woman in top hat pitches film]
all agree it's wonderful. then they smile and they tell you to
leave and then no they don't validate parking.
you can't believe it. why wouldn't they want your movie? this makes no sense
whose fault it is you don't know but it's definitely not yours that your
movie didn't just make bank so you sheepishly ask why, they say why?
distribution. huh well Disney for example Disney has a stream of 40 big movies a
year ,and most are gently some are good. Disney has distribution. they have a team [Disney blockbusters pictured]
of salespeople who relentlessly give out Lakers tickets to the theater managers
and owners, and unlike you Disney has the muscle the threatened to hold back the
next Star Wars sequel if the theater manager doesn't book boss baby 4: the
bloodletting, for 12 weeks with minimum. money guarantees got it ?so Disney has
distribution and you don't. that's distribution .power. power to book films
into theaters so Disney's films get paid for made and seen by millions while
yours well they never leave the cutting room floor , ie your parents basement.
well maybe next life, go to law school. [girl smiles from parent's basement]