Synthetic Biology
Biotech. Genetic engineering. Taking over from God. Frankenstein. Designer babies.
Don't think this is going to be a huge industry in the future? Then witness the fact that Stanford University moved on from its computer science roots in the backgrounds of its leadership group and switched to molecular/bio-engineering.
So...if you could pay 15 grand and get a baby with blue eyes, over 6 feet when grown, and a likely over-1500 SAT-scoring brain (and if everyone else was now having these), would you pay?