The stock went public at $24 after having raised $6 a share in cash. The company did fine for four years, ran profitably, saving its pennies. But it grew too conservative. It didn't take any risk on new product or marketing ventures. It just sat there after having saved $5 more in cash, so it had $11 in cash and no debt.
And then revenues declined. Profit margins went away as the world turned to competitive products and other ways to waste time. The company became hated by Wall Street...and worse: ignored.
So the stock drifted down and down and down...and now it trades at 8 bucks a share. That's $3 a share below cash, below the actual cash value of the country.
How can this happen? That's beyond insulting. Well, it turns out that investors believe that the company will never return to profitability, let alone breakeven. It'll just fade away to nothingness, so nobody wants to own it. If the new management team and board prove the Street wrong, shareholders can make bank. If they don't, well, they'll just die...slowly.
Related or Semi-related Video
Finance: What is the Difference Between ...42060 Views
finance a la shmoop. what's the difference between market value and book
value? ever tried to sell sunscreen to a white Walker? yeah [zombie walks through snow]
probably won't make much money. want to know why? now learning about the
difference between market value and book value will tell it all. first market
value it's what the market thinks a stock or a bond or a home or a used car
or whatever is worth. the market the crowd the crazy people.
all right here's an example of market value gone wild in the 17th century [crowd then tulip pictured]
Denmark, they valued a single tulip at 10 grand and it didn't even give them a
triple espresso buzz. go figure. but that's how the market of buyers
valued that tulip so that's what that tulips market value was. that's what the
market said it was worth. Book value however is a completely different in a [man walks through art gallery]
somewhat more rational animal .book value is the dollar amount that a company can
point to which reflects an asset they physically own. imagine buying a tractor
factory for 80 million bucks. it depreciates in value 10 million dollars
a year for 4 years then depreciates that 2 million dollars a year after that. so
after five years that factories Book value ie the amount we're guessing its [chart showing depreciation]
value as actually being is 38 million dollars. but lo and behold the factory
itself is made of Valyrian steel .you know that stuff from Game of Thrones
that kills White Walkers. so after eight years and one white Walker invasion of
Chicago later you decide to sell the factory itself because well the stuff [zombies walk in front of skyscrapers]
it's built out of, that rare material, is suddenly worth a lot more than the
factory .now after eight years the book value of the factory might be 32 million
dollars, but some bitter on eBay of tractor companies offers you a hundred
million bucks! and you accept! that hundred million dollars was the market [man sits behind computer screen]
value of the tractor factory even though the book value said it was worth a whole
lot less. securities actually work the same way. they are traded regularly in a
market place and they reflect their market value even though the book value
at which they are held is often a lot less. and what about Chicago well let's [smiling man carries bags of cash]
just say no one's selling much sunscreen these days.
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