Scope

Finance allah shmoop What does it mean to scale Well

here's a squid eyeball from space fifty miles away and

here's a squid eyeball from our boat the pesca squid

alia's from a mile away and here's a squid eyeball

from the view of our iphone we just dropped in

the water when the squids when right beneath the boat

scaring the crap out of us literally at one scale

we could barely see the ocean At another scale We

saw way too much eye ball scale and business has

the same kind of dramatic effect as operations come into

play That is it's One thing to serve lemonade drinks

to one hundred people a week It takes one stand

a permit grocery store visits worth of supplies it's completely

Another thing Toe serve a million drinks a week for

the latter You need infrastructure trucks storage and armies of

servers to you know serve Yeah that's what they do

someone's gotta get lemonades to the people So when a

company scales it means that they have gone from a

modest few million dollars of sales to sales of maybe

one hundred million and then a billion Some like that

The skill set for the former is a vastly different

set than for the ladder and some people are able

to do both Howard schultz founder and ceo of starbucks

We're looking at you well starbucks started off is just

one store in seattle in like five minutes later there

were a gazillion of them all over the world thinking

of coffee in any language So yeah that's How a

company scales from you little toe Big big Incidentally you'll

want to stay off the scale if you consume venti

caramel frappe with whip on a daily basis but on 00:01:44.897 --> [endTime] there so good