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Thank you We sneak then here's your shmoop du jour

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brought to you by underlying views They're like panoramas of

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the ocean floor all right pull that attempts to identify

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underlying views and attitudes rather than views on a particular

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issue measures what and here the potential answers All right

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well let's face it We don't always say exactly what

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we're thinking but politicians and pollsters have a method known

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on dsp feel out those beneath the surface thoughts So

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does a pole attempting to identify underlying views and attitudes

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on a particular issue measure a distribution Well let's say

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there was a poll for whether or not we think

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pinocchio should tell the truth The distribution would show us

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how many people favor the occasional fib but we're looking

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for a pole that's a little less on the nose

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could have pulled that identifies underlying views on an issue

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measure salience will pulls measuring salience get down to brass

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tacks on whether or not brass tacks are important to

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you We just need to find a pole that will

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show what those brass tacks are covering up do polls

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that attempt to reveal underlying views measure intensity well intensity

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and pulling refers to how strongly we feel about a

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particular issue like how passionately we support year round three

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day weekends but we've got to figure out how intensely

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we feel about feelings we feel we can't share All

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right now what about be stability if we needed to

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figure out whether people still think brad pitt is a

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dreamboat Well we could take a pole measuring stability but

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honestly we probably shouldn't waste our time administering that pole

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Something just never change which means that a pull attempting

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to identify underlying views and attitudes measures e leighton See

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polls measuring leighton see help politicians corman idea of what

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concerns could influence our thinking on issues that might come

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up in the future For example if we wanted to

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ban all imports of dutch cheese a latent see pole

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would help us figure out whether or not people felt

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they gotta have it All right so option is that

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correct answer Politicians rely on polls to help avoid costly

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mistakes but sometimes the answers to those questions lead to

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other questions Well they might not want to answer theo

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